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Innovative Training Solutions

VISTA Training, Inc., founded in 1991, provides workplace safety training solutions for people involved in earthmoving, excavating and mining applications. Over 10,000 customers use VISTA products and services to provide equipment safety, skills and productivity training to employees. Headquartered in Waterford, Wisconsin, USA with a Canadian branch near the oil sands mining operations of northern Alberta, Canada, VISTA provides the mining and construction industries with:


VISTA products and services help our customers demonstrate a serious safety attitude to their employees, their insurance carrier and regulatory agencies like MSHA and OSHA. See our BLOG for more information.


Our experience rests in designing and implementing training programs for delivery directly to the end user and instructor kits for use by instructors. Our courses are developed in a format suitable for incorporation into an on-line training delivery system or AICC/SCORM-compliant Learning Management System (LMS).


Our Deep Skillset in the Equipment Industries

Construction Equipment

VISTA's construction equipment instructors possess a minimum of 15 years of experience as heavy equipment operators or instructors. They have the ability to train and coach operators on best practices for most types of heavy equipment.

Mining Equipment

VISTA mine operations specialists possess extensive experience operating electric shovels, hydraulic shovels and most types of heavy equipment. They provide classroom and hands-on heavy equipment operator training and coaching, as well as operator productivity and safety assessments. They have traveled worldwide and can apply their valuable knowledge and experiences while creating or delivering instruction tailored to your mine site.

Instructional Design and Program Development

VISTA employs experienced instructional designers who are able to envision and create training programs that meet the needs of adult learners and get results. They are paired with experienced developers who have a track record of creating excellent, high-quality training programs such as computer- and web-based training materials, on-the-job training materials and instructor kits.

Office Meeting
Office Meeting


VISTA Training's staff is a unique cross-section of practical, hands-on equipment experience and cutting-edge instructional design and development expertise. The result is a depth of industry knowledge you won't find anywhere else, coupled with the ability to cost-effectively develop and deliver superior construction safety training products and services that can help you to increase safety and productivity in your operations.

VISTA's instructors and training program designers are led by a team with extensive industry experience:

Bruce K. Rabe - C.E.O.

Bruce brings over 20 years of product management, sales, publishing and general high level management experience with corporations such as J.I. Case Corporation (CNH Global), Jacobsen/Textron, FirePond, Inc. and Cygnus Business Media.

  • Public Accounting Examination, Successful Completion, Fall 1993

  • MS, Management (Accounting), University of Wisconsin, Milwaukee, WI 1992

  • MBA, (Marketing), University of Wisconsin - Parkside, Kenosha, WI 1991

  • BS, Agricultural Economics, University of Illinois, Champaign, IL 1979


Rick Longstaff - President

Rick offers 20 years of technical product and project management experience with various companies including AT&T/Ameritech, ARI Network Services and Harbinger Corporation.

  • MBA, (Management), Marquette University, Milwaukee, WI 1990

  • BBA, (Management Computer Systems), University of Wisconsin, Whitewater, WI 1984


Rick was also the primary training program developer for AT&T/SBC/Ameritech's internal computer network services department. He has designed and delivered numerous training programs on various topics.

Raymond R. Peterson - Founder (Retired)

Ray founded VISTA in 1991 upon taking an early retirement from a nearly twenty-five-year career with the construction equipment division of the J.I. Case Company (now known as CNH Global) in Racine, WI.

Almost half of that career involved working in or managing portions of the training department. Multi-media programs, field training, operator training, sales training, outreach self-study programs, interactive video and specialized training for trade show representatives were developed, produced and presented by Ray.

During the five years prior to early retirement, Ray worked in the International Division performing market development and training worldwide. Several U.S.-developed training programs were adapted for offshore applications. These included videos formatted and recorded in other languages and training programs for sales, service and equipment operators in South Africa, Israel, Turkey, Greece, Saudi Arabia, Egypt, Venezuela, Brazil, Chile, Argentina, the Philippines, Japan, Korea and China.

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