The VISTA Management Team

VISTA Training's staff is a unique cross-section of practical, hands-on equipment experience and cutting-edge instructional design and development expertise. The result is a depth of industry knowledge you won't find anywhere else, coupled with the ability to cost-effectively develop and deliver superior construction safety training products and services that can help you to increase safety and productivity in your operations.

VISTA's instructors and training program designers are led by a team with extensive industry experience:

Bruce K. Rabe - C.E.O.

Bruce brings over 20 years of product management, sales, publishing and general high level management experience with corporations such as J.I. Case Corporation (CNH Global), Jacobsen/Textron, FirePond, Inc. and Cygnus Business Media.

  • Public Accounting Examination, Successful Completion, Fall 1993
  • MS, Management (Accounting), University of Wisconsin, Milwaukee, WI 1992
  • MBA, (Marketing), University of Wisconsin - Parkside, Kenosha, WI 1991
  • BS, Agricultural Economics, University of Illinois, Champaign, IL 1979

Rick Longstaff - President

Rick offers 20 years of technical product and project management experience with various companies including AT&T/Ameritech, ARI Network Services and Harbinger Corporation.

  • MBA, (Management), Marquette University, Milwaukee, WI 1990
  • BBA, (Management Computer Systems), University of Wisconsin, Whitewater, WI 1984

Rick was also the primary training program developer for AT&T/SBC/Ameritech's internal computer network services department. He has designed and delivered numerous training programs on various topics.

Raymond R. Peterson - General Manager

Ray founded VISTA in 1991 upon taking an early retirement from a nearly twenty-five-year career with the construction equipment division of the J.I. Case Company (now known as CNH Global) in Racine, WI.

Almost half of that career involved working in or managing portions of the training department. Multi-media programs, field training, operator training, sales training, outreach self-study programs, interactive video and specialized training for trade show representatives were developed, produced and presented by Ray.

During the five years prior to early retirement, Ray worked in the International Division performing market development and training worldwide. Several U.S.-developed training programs were adapted for offshore applications. These included videos formatted and recorded in other languages and training programs for sales, service and equipment operators in South Africa, Israel, Turkey, Greece, Saudi Arabia, Egypt, Venezuela, Brazil, Chile, Argentina, the Philippines, Japan, Korea and China.

Our deep skillset in the equipment industries

Construction equipment

VISTA's construction equipment instructors possess a minimum of 15 years of experience as heavy equipment operators or instructors. They have the ability to train and coach operators on best practices for most types of heavy equipment.

Mining equipment

VISTA mine operations specialists possess extensive experience operating electric shovels, hydraulic shovels and most types of heavy equipment. They provide classroom and hands-on heavy equipment operator training and coaching, as well as operator productivity and safety assessments. They have traveled worldwide and can apply their valuable knowledge and experiences while creating or delivering instruction tailored to your mine site.

Instructional design and program development

VISTA employs experienced instructional designers who are able to envision and create training programs that meet the needs of adult learners and get results. They are paired with experienced developers who have a track record of creating excellent, high-quality training programs such as computer- and web-based training materials, on-the-job training materials and instructor kits.

Contact us for more information

For more information about VISTA's products, services or the markets we serve, please contact us at 800-942-2886 or 262-514-2886 or via e-mail at info@vista-training.com.



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